A £40 million fund to promote the UK to overseas markets, Marketing Lancashire and Manchester Airport are all being used to attract visitors to the North West.
Government minister Michael Ellis told Fylde MP Mark Menzies about the projects and the forthcoming Tourism Sector Deal after he raised the matter in Parliament.
Mr Menzies asked the Secretary of State for Digital, Culture, Media and Sport: "What steps his Department is taking to promote the North and Lancashire as tourist destinations."
Parliamentary Under-Secretary of State for Digital, Culture, Media and Sport, Michael Ellis, replied: "VisitEngland administers the £40m Discover England Fund, supporting the development of innovative and bookable tourism product across England to international markets.
"VisitBritain also has a Gateway Partnership with Manchester Airport, promoting Manchester as a gateway to the North of England, encouraging visitors to choose Manchester, the North of England and Northern Wales as their destination."
Expo ExploreGB was held in Harrogate in May, promoting UK tourism to more than 200 international buyers from more than 30 countries. Destinations from the North of England attended the event.
Mr Ellis added: "The proposed Tourism Sector Deal aims to improve productivity in the tourism industry across the country through a range of initiatives. The sector and the Government are currently in formal negotiations over the deal and we hope to be able to provide further information in due course."